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Friday, January 13, 2012

Why This Kolaveri Di: India's Latest Viral Hits

A song in a South Indian language groomed to become a viral hit is inspiring a new kind of "youthspeak" for a generation of Indians raised on Hindi and English fare, reports the BBC. "Kolaveri," or "Murderous Rage," is written in "Tamglish" -- a street mix of English and Tamil that mostly involves adding a -u sound to the end of English words.